Marketing material, website copy, listicles, Q&A, social media and well-researched pieces on tech, finance, insurance, investment and more.
Wrote marketing campaign collateral and website copy for a mobile e-wallet developed by one of Asia’s top telco companies. This was part of my work under Entropia Global.
Real Estate Facebook
Crafted Facebook posts for Malaysian real estate firms to promote new urban property developments. This was part of my work under Infra Design, a local boutique ad agency.
Crafted and edited the brand story, mechanics and FAQ for this website aimed at future home buyers wanting to co-create their living space. This was part of my work under Mirum KL.
A media release crafted for Clicks Communication announcing their partnership with video streaming platform TikTok to elevate mobile advertising in Malaysia.
Clearing Up The Confusion Around Travel Insurance: A Hitlist
Q&A-style piece addressing common questions around travel insurance targeted at laymen aged 18 to 40.
Is Medical Insurance Costly For My Elderly Parents?
Q&A-style piece outlining the importance of insurance for the elderly and the options available, targeted at laymen aged 18 to 40.
Revolutionizing Everyday Business: How Tencent and Wechat are Transforming a Nation
An informative, fact-based piece on the spread of technology and its effect on daily lives in China.
Chongqing: A Growing Career Destination to Explore
Highlighting the socio-economic attractions of Chongqing, China for prospective talents seeking employment overseas.
6 Great Reasons to Invest in International Properties
A listicle on why overseas properties make good investments geared to prospective buyers.
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