Lifestyle
Advertising material, website/digital copy and magazine pieces on travel, beauty, fashion, food and more.
Automobile Marketing
A series of print ads and a radio ad for the Visionary Mobility campaign, plus car door hangers and print ads for the X Series launch. The tone is bold and luxurious, with a hint of sass. This was part of my work at Serviceplan KL.
Hotel Review: Pangkor Laut Resort
Print & online magazine writeup geared towards mature travelers who seek a luxurious experience and relaxing island atmosphere.
Hotel Review: Legoland Malaysia
Print & online magazine writeup targeted at parents with young kids seeking a fun, comfortable and safe environment for a family getaway.
Travel Destination Highlights
A digital list of travel destinations by country with quick descriptions on key attractions for travelers to explore.
Health & Wellness
Monthly health & wellness column with a brief and informative tone geared towards flight passengers.
Beauty & Fashion
Monthly roundup of various brands and trends positioning selected products to appeal to potential shoppers on board.
Beauty Products Platform
Website landing page, skin quiz and product descriptions with a young, fresh and upbeat tone to appeal to young women.
Antipodean at Atria: Your Neighbourhood Cafe - Kids' Play Area Included!
Review of a brunch cafe chain highlighting top dishes and facilities, targeted at parents with young children.
Uncovering Cheras
A feature on good food and scenic nature in the suburb of Cheras, Malaysia for anyone looking to explore KL beyond the city center.
Want to collaborate?
Drop me an email to work together or if you’re looking for something you can’t find here.