Advertising material, website/digital copy and magazine pieces on travel, beauty, fashion, food and more.


Automobile Marketing

A series of print ads and a radio ad for the Visionary Mobility campaign, plus car door hangers and print ads for the X Series launch. The tone is bold and luxurious, with a hint of sass. This was part of my work at Serviceplan KL.

travel360 AirAsia’s inflight magazine

Hotel Review: Pangkor Laut Resort

Print & online magazine writeup geared towards mature travelers who seek a luxurious experience and relaxing island atmosphere.

travel360 AirAsia’s inflight magazine

Hotel Review: Legoland Malaysia

Print & online magazine writeup targeted at parents with young kids seeking a fun, comfortable and safe environment for a family getaway.

travel360 AirAsia’s inflight magazine

Travel Destination Highlights

A digital list of travel destinations by country with quick descriptions on key attractions for travelers to explore.

travel360 AirAsia’s inflight magazine

Health & Wellness

Monthly health & wellness column with a brief and informative tone geared towards flight passengers.

travel360 AirAsia’s inflight magazine

Beauty & Fashion

Monthly roundup of various brands and trends positioning selected products to appeal to potential shoppers on board.

GlamPick (Korean beauty platform)

Beauty Products Platform

Website landing page, skin quiz and product descriptions with a young, fresh and upbeat tone to appeal to young women.

Antipodean at Atria: Your Neighbourhood Cafe - Kids' Play Area Included!

Review of a brunch cafe chain highlighting top dishes and facilities, targeted at parents with young children.

Uncovering Cheras

A feature on good food and scenic nature in the suburb of Cheras, Malaysia for anyone looking to explore KL beyond the city center.

Want to collaborate?

Drop me an email to work together or if you’re looking for something you can’t find here.