Advertising material, website/digital copy and magazine pieces on travel, beauty, fashion, food and more.
A series of print ads and a radio ad for the Visionary Mobility campaign, plus car door hangers and print ads for the X Series launch. The tone is bold and luxurious, with a hint of sass. This was part of my work at Serviceplan KL.
Hotel Review: Pangkor Laut Resort
Print & online magazine writeup geared towards mature travelers who seek a luxurious experience and relaxing island atmosphere.
Hotel Review: Legoland Malaysia
Print & online magazine writeup targeted at parents with young kids seeking a fun, comfortable and safe environment for a family getaway.
Travel Destination Highlights
A digital list of travel destinations by country with quick descriptions on key attractions for travelers to explore.
Health & Wellness
Monthly health & wellness column with a brief and informative tone geared towards flight passengers.
Beauty & Fashion
Monthly roundup of various brands and trends positioning selected products to appeal to potential shoppers on board.
Beauty Products Platform
Website landing page, skin quiz and product descriptions with a young, fresh and upbeat tone to appeal to young women.
Antipodean at Atria: Your Neighbourhood Cafe - Kids' Play Area Included!
Review of a brunch cafe chain highlighting top dishes and facilities, targeted at parents with young children.
A feature on good food and scenic nature in the suburb of Cheras, Malaysia for anyone looking to explore KL beyond the city center.
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